INTERNATIONAL MARKETING

About Christies

Bayleys are pleased to be able to further develop our international marketing programme through Christie’s Great Estates’ renowned global sales and marketing network. Christie’s Great Estates is the world largest international network of real estate brokers specialising in the marketing and sale of luxury properties.

Founded as Great Estates, Inc. in 1987 by Kay Coughlin, the company was acquired in 1995 by Christie’s, the worlds oldest fine arts auction house, to fulfil client demand for real estate services. Today the Christie’s Great Estates global network of affiliated brokers has nearly 35,000 sales associates operating from 50 offices in over 40 countries. The network’s combined annual sales top $125 billion.

Brand recognition and trust are crucial when marketing important properties to high net-worth individuals. The Christie’s name has been synonymous with quality, integrity, and customer satisfaction for 240 years. The Christie’s and Christie’s Great Estates name provide far-reaching exposure to a qualified audience of homeowners and home buyers.

Christie’s Great Estates Magazine

Published four times a year, Christie’s Great Estates magazine is mailed globally to a strategically targeted list of the wealthiest homeowners in more than 100 major cities and towns. 70,000 copies of the Christies Great Estates magazine are distributed to the worlds most influential people, including international entrepreneurs, business executives, celebrities, and other affluent individuals, the magazine is sold at newsstands and bookstores in upscale communities throughout the world.

Christie’s Great Estates Website - www.christiesgreatestates.com

The Christie’s Great Estates website, powered by Google and highly optimised for search engine rankings, is considered an “authority site” in luxury real estate searches. Properties can be displayed on the Christie’s website by first purchasing a Bayleys Feature Property Package for $500 + GST, and then subscribing to the Chrisities Package for a further $500. Last year 74% of all US home buyers relied on the internet for their property search.

Displaying your property on Christies Great Estates website is a highly targeted and effective way to get your property seen.