In an increasingly sophisticated and competitive real estate market, elevating the profile of a property in a way which attracts attention and prompts action is a demanding and challenging job. At Bayleys we continue to build our business on marketing campaigns for our clients which do just that. These are some of the marketing innovations available to our clients.


The marketing of real estate on the web is developing at an exponential pace and Bayleys, a pioneer of property websites, continues to lead the field.

Bayleys undertake international marketing campaigns for our website, advertising in key newspapers and magazine publications worldwide to ensure that we drive traffic to our site for our vendors. We also put a lot of effort into ensuring Bayleys is easy to find on search engines like We design our website unashamedly for property buyers, we find the way to maximise the value of our vendors property to make it easy for buyers to find and then make it look as attractive as possible. Our basic web package is free.

If your property is likely to attract an international buyer it is recommended that a more prominent package is used to generate more interest in a very cost effective manner.

When you list your property with Bayleys Taupo and Gary Harwood you go on the following websites free of charge;


Total Property
Total Property magazine is Bayleys premier commercial, industrial and retail magazine produced five times a year to showcase a portfolio of over 75 properties in each publication throughout New Zealand. As well as profiling properties for sale, Total Property offers prospective purchasers feature articles, insights, market information and advice from an experienced and independant team of editorial staff.

From its inception in 1990, the Total Property marketing campaign has developed into a comprehensive, integrated programme that maximises all available marketing channels, offering unmatched exposure to the widest possible audience here and abroad.
Other Bayleys options   Additional publications
  • The New Zealand Herald
  • The Dominion Post
  • Lake Taupo Property Press